Performance Marketing · Chandigarh / Mohali

Aryan Rana
turns paid media into business growth.

Performance Marketing · Paid Media, Analytics & Attribution

I drive business growth through paid media — pairing campaign strategy with analytics, tracking and revenue attribution to turn ad spend into measurable revenue and profit. Every lead is traced through to the booking it produces, so campaigns are judged on business impact, not just cost-per-lead.

aryanrana0600@gmail.com +91 77104 69607 LinkedIn
₹40L+
Attributed Revenue
₹6L+
Attributed Profit
₹1L+
Monthly Ad Spend Managed
1,000+
Leads Generated

A performance marketer focused on business impact, not vanity metrics. I build and optimise paid-media campaigns around the full customer journey — from audience targeting and lead quality to tracking, analytics and revenue attribution. Decisions are driven by data, and every lead is traced through to the booking, revenue and profit it produces.

What I Can Do End-to-end performance marketing — from strategy to attribution
✓Meta Ads Strategy
✓Campaign Launch & Optimization
✓GA4 Setup
✓Google Tag Manager
✓Meta Pixel
✓Conversion API
✓CRM Integration
✓Lead Quality Optimization
✓Funnel Analysis
✓Revenue Attribution
✓Performance Reporting
✓Data-driven Decision Making
01 Featured Work Live lead-gen campaigns for international travel packages
Atravelq · Meta Lead Generation

Scaling international travel lead-gen across 8+ markets

Owned the Meta lead-generation engine for international holiday packages — building campaigns per destination, designing carousel creatives and higher-intent lead forms, and optimising spend market-by-market. Across 40+ live campaigns: 1,000+ leads at a blended ~₹44 CPL, with the top campaign delivering leads at just ₹14.

OutcomeCampaign-sourced a ₹9,00,000 high-ticket Europe booking — ₹1.3L profit — converting paid social leads into real revenue.
Hong Kong TOP
₹14 / lead
269 leads
New Zealand TOP
₹35 / lead
255 leads
Europe
₹48 / lead
180 leads
Italy
₹68 / lead
27 leads
Iceland
₹78 / lead
34 leads
Russia
₹74 / lead
16 leads
Atravelq · Profit Attribution

Re-ranking campaigns by profit — not cost-per-lead

Built a booking-to-campaign tracker that ties every confirmed booking back to the campaign that produced it, then re-ranked the account by real revenue and ROI instead of lead cost. The picture flipped: the campaigns that looked "expensive" on cost-per-lead turned out to be the biggest earners — while the cheapest leads hadn't booked at all.

The InsightThe campaign that looked weak on cost-per-lead became the account's #1 earner — a ₹13L booking and ₹1.8L profit. Across confirmed bookings: ₹40L+ in attributed revenue and ₹6L+ attributed profit from paid social.
Iceland 68x ROI
₹1.8L profit
₹13L booking value
Europe 15x ROI
₹1.3L profit
₹9L booking value
Italy 33x ROI
₹60K profit
₹4.5L booking value
New Zealand 11x ROI
₹1.27L profit
₹8.15L booking value
New Zealand 116x ROI
₹1.19L profit
₹4.05L booking value
Verified · Live Meta Ads Manager
Meta Ads Manager — campaign results, last 30 days

Straight from Meta Ads Manager (last 30 days) — Hong Kong at ₹14 / lead, New Zealand 255 leads at ₹35, Europe 180 at ₹48. The exact numbers behind the results above.

Business and customer information has been intentionally blurred to maintain confidentiality.

Verified · Confirmed Booking (Sales Team)

A paid-social lead traced through to a confirmed New Zealand booking — ₹8.15L package value at ₹1.27L profit — confirmed in writing by the sales team.

Client name, phone number, email and unrelated chats have been intentionally blurred to maintain confidentiality.

02 Featured Case Studies Two campaigns, traced from ad spend to confirmed revenue and profit
Case Study 01 · Europe Campaign · Meta Ads

Turning premium Europe leads into a ₹9 lakh booking

Objective: Generate qualified leads for premium Europe travel packages using Meta lead-generation ads — built to attract genuine, high-intent travellers rather than the cheapest possible sign-ups.

My Role
  • Created and managed the Meta lead-generation campaigns end-to-end
  • Built carousel creatives tailored to the Europe travel offer
  • Designed lead forms to capture higher-intent enquiries
  • Optimised audience targeting to reach the right travellers
  • Monitored campaign performance and cost-per-lead throughout
Results
180
Leads Generated
₹48
Cost / Lead
₹9,00,000
Booking Revenue
₹1,30,000
Profit
Key Insight This campaign wasn't the cheapest on cost-per-lead — but it produced a confirmed booking worth ₹9 lakh. It proved that lead quality matters more than a low CPL: a slightly higher cost-per-lead converted into real, high-ticket revenue.
OutcomeCampaign-sourced a booking worth ₹9 lakh with ₹1.3 lakh profit — paid social leads converted into tangible business revenue.
Case Study 02 · Finland Campaign · Profit Attribution

Uncovering the account's most profitable campaign

Objective: Identify which campaigns were actually generating business revenue — not just cheap leads — by connecting bookings back to the campaigns that produced them.

My Role
  • Tracked booking sources back to their originating campaigns
  • Connected confirmed bookings to the specific ad campaigns
  • Compared cost-per-lead against actual sales outcomes
  • Analysed campaign profitability beyond surface-level metrics
Results
₹13,00,000
Booking Revenue
₹1,80,000
Profit
Key Insight On cost-per-lead alone, this campaign looked expensive. But after booking-attribution analysis, it turned out to be the highest profit-generating campaign in the entire account — a result that surface-level CPL would have completely missed.
OutcomeDiscovered and validated the account's most profitable campaign by attributing real revenue and profit to source — measuring success on business impact rather than cost-per-lead.
03 Projects Google & Meta campaign builds across niches
Google Ads · Real Estate

Trident Hills — Search Campaign

  • Planned & executed a structured Search campaign with ad groups, keywords and extensions
  • Keyword research targeting high-intent real-estate queries
  • Optimised ad copy to lift CTR and lead potential
  • Sitelinks & callouts to boost visibility
Google Ads · Service Business

Robin Removalist — Search Campaign

  • Location-focused campaign targeting service-based search intent
  • Structured ad groups for better relevance & keyword matching
  • Optimised keywords for stronger local search reach
Meta Ads · Multiple Niches

Multi-Niche Meta Campaigns

  • WanderNest Travel · UrbanGlow Fashion · Skyline Heights Realty
  • Audience strategies built on demographics, interests & behaviour
  • Engaging creatives & persuasive ad copy
  • Funnel-based campaigns for awareness & conversion
04 Skills & Tools The performance-marketing stack I work in
Advertising Platforms
Meta Ads ManagerGoogle AdsLead GenerationSearch & PMax
Core Marketing Skills
Audience TargetingCampaign OptimizationCampaign StructuringAd CopywritingKeyword ResearchA/B Testing
Analytics & Tracking
Google Analytics (GA4)Google Tag ManagerGoogle Keyword PlannerConversion TrackingROI / Profit AttributionReporting
Creative & Other
CanvaMS ExcelContent StrategyCompetitor ResearchClient CommunicationBasic SEO
05 Experience Where I've built & run campaigns
2026 — Present
Performance Marketer
Atravelq · Global Travel
  • Managed 40+ live travel campaigns across Meta lead generation
  • Generated 1,000+ leads for international holiday packages
  • Achieved a lowest cost-per-lead of ₹14 on the top-performing campaign
  • Contributed to ₹40L+ in attributed revenue from paid social
  • Contributed to ₹6L+ in attributed profit through revenue-led optimisation
  • Managed campaigns across multiple international destinations, optimising spend market-by-market
Freelance
Digital Marketing — Growex Media
Self-initiated venture
Developed core performance-marketing skills — social-media management, ad creative and campaign structuring — through a self-run digital brand, building the hands-on foundation for live, results-driven campaign work.
06 Training & Credentials
Training
Digital Marketing Training WebHopers Academy, Zirakpur · 3 Months
Google & Meta Ads setup & management Hands-on campaign building
Real-world campaign structuring Across multiple business niches
Certifications
Google Ads — Search Certification
Google Ads — Creative Certification
Digital Marketing Course Tutedude
Education
Diploma — Computer Science Engineering Longowal Group of Colleges, Derabassi
2020 — 2023
07 Reviews Straight from the people I work with
“

1 more sale done — ₹1,80,000 profit. Good work, Aryan.

Atravelq · Leadership
Feedback on a campaign-sourced booking
Message from leadership confirming a sale and profit
Let's build campaigns that convert

Let's work together.

Email me → +91 77104 69607 LinkedIn